Blog Archives

7 Reasons to Enter the Paper Anvil Awards

If you’re searching for a reason to submit a PRSA Nebraska Paper Anvil awards entry, here you go. In fact, here are seven:

1. It’s a professional peer review of your greatest work.
2. There's an empty spot on your trophy shelf (or you want a reason to build one!).
3. Winners are promoted in local media outlets including the Midlands Business Journal and Omaha World-Herald.
4. Social links to your profile from the PRSA social accounts congratulating winners.
5. It’s another accomplishment for your LinkedIn profile. (We know you already have quite the list, but let’s add more!)
6. Backlinks to winners' websites from the PRSA Nebraska website.
7. Pride when your hard work is rewarded at the annual awards gala! (Save the date: Dec. 6)

5 p.m. Tuesday, Oct. 10 is the deadline to complete the entry form on the PRSA Nebraska website. Full award entries are due Friday, Oct. 13. (Scary? Nah!)

We can’t wait to see what you’ve been working on!

 

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What does a PRSA membership mean to you?

We’ve all heard the saying, “You get out of it what you put into it.” Are you taking advantage of the resources and opportunities available to you through PRSA? Why not?

As a member for more than 20 years, I rely on PRSA for the following:

Connections – I have lived in three states over the last decade, and the one constant for professional connections has been through PRSA. My local chapter has always been my first stop to find a job, to meet new friends, and to find leadership and growth opportunities. I am grateful to have such a strong community in which to connect. 

Professional Development – So much has changed in our industry since I was in school. I rely on PRSA’s professional development offerings at the local chapter and national level to advance my skills and knowledge.

  •        In September don’t miss two opportunities for professional development right here in Omaha:

o   Sept. 12 – Luncheon featuring roundtable-style ethics conversations with peers and pros 

o   Sept. 29 – Media Relations Summit 

        Free resources: Did you know that as a member, you have access to a variety of free webinars and training sessions? Just go to My PRSA Learning Community to search the training options. (Member log in required.)

PRSA offers several membership categories, including special rates for the following:

  •        Associate member rates for former PRSSA members, graduate students and new pros with less than a year of experience up to two years of experience
  •        Retired member rate
  •        Reinstated PRSA member rate

Learn more about membership categories here: https://www.prsa.org/membership/membership-categories/ 

There are a number of ways to get involved with PRSA Nebraska. If you’d like to volunteer for a committee, serve on the board, or present at an upcoming event, we’d like to hear from you.

We hope you will take advantage of the PRSA resources available to you!

Warmest regards,

Krista Roberts

PRSA Nebraska President

Krista.mobergroberts@unmc.edu

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Ethics & Email Marketing Best Practices

U.S. employees spend, on average, about a quarter of the work week combing through hundreds of emails. Despite the fact that we’re glued to our reply buttons, plenty of professionals still don’t know how to use email appropriately. Because of the sheer volume of messages we’re reading and writing, we may be prone to making embarrassing errors, and those mistakes can have serious consequences.

When it coes to mass emails or email marketing campaigns, best practices include informed consent – having permission to send emails in the first place. 

  • Immanuel Kant's Categorical Imperative, a universal moral principle, states that to act ethically we must treat each other as ends not as means only. 
  • The Categorical Imperative implies informed consent.
  • Informed consent requires notification, comprehension, and voluntary agreement.
  • Subscribing journalists to email blasts without notification or voluntary agreement does not ensure informed consent.
  • Subscribing journalists to email blasts without informed consent does not treat them as ends.
  • Subscribing journalists to email blasts without informed consent is wrong.

Email recipients should have expressly signed up with you. It is not recommended that senders ever purchase email lists, since there do not contain the express permission of recipients. All sorts of bad things can happen: poor in-boxing rates, poor opens and clicks, high unsubscribe and spam complaint rates, and even blacklisting of your business domain.

Source: https://help.sharpspring.com/hc/en-us/articles/115001036547-Email-Best-Practices

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