Blog Archives

7 Reasons to Enter the Paper Anvil Awards

If you’re searching for a reason to submit a PRSA Nebraska Paper Anvil awards entry, here you go. In fact, here are seven:

1. It’s a professional peer review of your greatest work.
2. There's an empty spot on your trophy shelf (or you want a reason to build one!).
3. Winners are promoted in local media outlets including the Midlands Business Journal and Omaha World-Herald.
4. Social links to your profile from the PRSA social accounts congratulating winners.
5. It’s another accomplishment for your LinkedIn profile. (We know you already have quite the list, but let’s add more!)
6. Backlinks to winners' websites from the PRSA Nebraska website.
7. Pride when your hard work is rewarded at the annual awards gala! (Save the date: Dec. 6)

5 p.m. Tuesday, Oct. 10 is the deadline to complete the entry form on the PRSA Nebraska website. Full award entries are due Friday, Oct. 13. (Scary? Nah!)

We can’t wait to see what you’ve been working on!

 

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Ethics & Email Marketing Best Practices

U.S. employees spend, on average, about a quarter of the work week combing through hundreds of emails. Despite the fact that we’re glued to our reply buttons, plenty of professionals still don’t know how to use email appropriately. Because of the sheer volume of messages we’re reading and writing, we may be prone to making embarrassing errors, and those mistakes can have serious consequences.

When it coes to mass emails or email marketing campaigns, best practices include informed consent – having permission to send emails in the first place. 

  • Immanuel Kant's Categorical Imperative, a universal moral principle, states that to act ethically we must treat each other as ends not as means only. 
  • The Categorical Imperative implies informed consent.
  • Informed consent requires notification, comprehension, and voluntary agreement.
  • Subscribing journalists to email blasts without notification or voluntary agreement does not ensure informed consent.
  • Subscribing journalists to email blasts without informed consent does not treat them as ends.
  • Subscribing journalists to email blasts without informed consent is wrong.

Email recipients should have expressly signed up with you. It is not recommended that senders ever purchase email lists, since there do not contain the express permission of recipients. All sorts of bad things can happen: poor in-boxing rates, poor opens and clicks, high unsubscribe and spam complaint rates, and even blacklisting of your business domain.

Source: https://help.sharpspring.com/hc/en-us/articles/115001036547-Email-Best-Practices

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Introducing our New Monthly Newsletter

Greetings PRSA Nebraska Members and Friends! 

Welcome to the PRSA Nebraska email newsletter. We are excited to launch this new monthly communication to provide the latest announcements about our chapter programs and events.  

What's happening at PRSA Nebraska? 

Whether you are seeking career advancement or looking for networking opportunities, PRSA Nebraska provides robust professional development programs and new connections to help you reach your goals.   

I am personally looking forward to our May 16th Professional Development Luncheon, Marketing Without Money, featuring Emmy Award winning TV reporter, Jeff Crilleyhailing from my home state of Texas. I hope you can join us! 

Learn more about our upcoming programs here: 

Share Your Knowledge 

Do you have something to share? We are launching a blog on our website, and if you've got something to say, we'd love to hear from you! Share your industry knowledge, tell us a great PR success story, or let us know how PRSA has made a difference in your career. 

We are always interested in hearing your feedback and ideas to enhance your PRSA Nebraska experience. Feel free to reach out to me or our Board of Directors at any time.  

 

I hope to see you soon! 

 

With warmest regards, 

Krista Roberts  |  PRSA Nebraska President 

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