October 2017 Print

President's Report

‘Tis the Awards Season

It’s that time of year for celebrating the public relations professional and profession in Nebraska. Entering your best work for the Paper Anvil Awards is easy with a seamless digital submission process and 38 award categories from which to choose. The deadline is Oct. 13!

Also, each year, we recognize PRSA members for their service and dedication through five PRSA Nebraska Chapter Service Awards.

Nominate your deserving candidates for the following by Oct. 13:

  • Professional of the Year
  • Special Achievement in Public Relations
  • Nebraska Chapter Service Award
  • Community Service Award
  • Newcomer of the Year

Don’t forget to join us for the Awards Gala celebration on December 6 at the Embassy Suites La Vista, where we will announce all award winners. We look forward to seeing you there!

Warmest regards, 

Krista Roberts, PRSA Nebraska President

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Welcome New Members

Our most popular membership deal is back!!! For a limited time, join PRSA for only $255 and you will receive three memberships for the price of one!

In addition to the PRSA National membership, which connects you to more than 21,000 public relations and communication professionals, you will also receive a free Chapter* membership (get to know your local peers) AND a free Section* membership (to connect with industry colleagues). Plus, we will also waive the $65 initiation fee.

Use promo code FALL17 to take advantage of this once-a-year deal and save up to $225!    

When you join PRSA, you will receive these great benefits:

*Certain restrictions apply.

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Why Accreditation?

Sarah Weller, APR, Earns Her Accreditation

Sarah Weller, APR, media relations and social media strategist at Children’s Hospital & Medical Center in Omaha, had considered pursuing her APR for a long time. Two mentors within Children’s were influential in helping her move the goal from a possibility to a reality.

Longtime PRSA Nebraska members and Children’s leadership, Marty Beerman, APR, vice president of marketing and community relations, and Celia Ferrel, APR, director of marketing and public relations, provided ongoing encouragement to Sarah. “When we made earning Accreditation one of my professional goals for our internal job evaluation process, that made it real!” Weller said.

The accreditation process includes two steps: the readiness review panel and the computerized exam. The review panel gives candidates the opportunity to showcase their expertise in 12 specific areas that cannot be effectively judged in the computer-based exam. (Learn more.)

Weller’s presentation focused on a large-scale, multi-year community relations program. She spent the first quarter of 2017 preparing her presentation. During that time, she worked on gathering program details, organizing the data and clearly communicating results. After completing the panel in March, she began preparing for the exam.

Like many before her, Weller said she believes the APR process made her a stronger public relations professional. “It deepened my knowledge and strengthened my skills so I can be more effective for the organization I’m privileged to serve,” she said.

The Chapter will formally recognize Sarah Weller, APR, and Rachel Carver, APR, (featured in September) at the October 3, luncheon. We hope that you can join us as we honor them for these outstanding professional accomplishments.  In the interim, please take a few minutes to congratulate Sarah for this great accomplishment at

Favorite Study Resources: Sarah said her main study resources were the online APR Study Guide and Cutlip & Center’s “Effective Public Relations.” A copy of this book and other study materials are available to PRSA Nebraska members for loan. Please contact Lindsay Cosimano, APR, if interested.

About Accreditation

Approximately 22 percent of PRSA Nebraska members have earned their accreditation, which is slightly above the national average of 19 percent. APR preparation ensures you have the tools to properly navigate challenging responsibilities, the vision to execute a larger strategy, and the expertise to be a thought-leader. If you are interested in learning more about the accreditation process, please contact Lindsay Cosimano, APR, accreditation chair at

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James W. Leuschen Fellowship Award

The PRSA Nebraska Foundation is seeking applicants for the James W. Leuschen Fellowship. The $500 award is available annually to a public relations practitioner who is working to earn an educational degree or seeking additional training or coursework in public relations and related fields. Application deadline is Friday, Nov. 3, 2017.

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Get on the inside track to a bright future. PRSA provides what you need at any level of your career.

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