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    An APR sets you APaRt

    Okay, I know the headline is silly and cringe-worthy, but it’s also true. In this weird era of promoted disinformation and misinformation, being able to present yourself as an “accredited public relations professional” carries merit and the authority of truthfulness. Couple that with the APR Standard of Ethics, and you are underscoring your commitment to all of the professional standards and knowledge that the APR requires.

    For years, public relations practitioners have debated the value of the APR. Many long-term professionals assert that their years, even decades of experience, trumps any course of additional study. Those who have earned their APR however, believe the intrinsic value goes far beyond lived experiences. An APR asserts competence, expertise and dedication to ethical business practices, plus the long-term commitment to maintain their certification. 

    "Simply put, the APR journey creates better communication professionals,” says Monique Farmer, APR and Professor of Practice at the University of Nebraska at Lincoln. “For me personally, I know the year I spent immersed in best practices, critical and creative thinking, ethical communication standards and learning from scenario-based PR situations has paid off every day since.”

    PRSA National describes it this way: “The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.”

    The process itself starts with five years of relevant experience, plus an application. You can learn more about that at accreditation.prsa.org/MyAPR/Content/Apply/APR/APR.aspx. Most candidates earn their APR within a year, from acceptance to exam. Within that time, you will present a case to a local panel of APRs, then study to sit for the 3-hour exam.

    If you’ve ever considered advancing your career by earning your APR, now is a great time to do it. April is APR month, and at PRSA Nebraska you are surrounded by APRs who are eager to help you get started. Reach out to Bev Carlson, APR at [email protected] if you would like to chat further. #aprmonth #ittakesapro

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