UNO Holds “Big Biz in the Big O” PR Conference

Members of Nebraska PRSA are invited to join students and learn more about such topics as digital media, branding and event planning  at “Big Biz in the Big O,” Regional Conference April 12-14,  at the University of Nebraska Omaha.

Hosted by MaverickPR, the UNO Public Relations Student Society of America (PRSSA) chapter, the conference also features sessions on agency PR, entrepreneurial PR and corporate social responsibility  

The chapter has invited more than 100 students from universities in Nebraska, Iowa, Missouri, Kansas and South Dakota. All events are held at Mammel Hall in the College of Business Administration on the south campus.

The conference opens Friday, April 12, from 6 to 8 p.m. with a “Viva la Omaha” social and presentation by Phil Gomes, senior vice president of Edelman Digital in Chicago,

Sessions begin on Saturday, April 13, at 9:30 a.m. One session features a panel of agency professionals from Swanson Russell, Bozell, Bailey Lauerman and Emspace Group.  Another session features branding presented by representatives from ConAgra Foods and Kiewit Corp. The event planning session includes presenters from the Omaha Sports Commission and Omaha Fashion Week.  

The conference closes on Sunday, April 14, at 9:30 a.m. with portfolio do’s and don’ts, and a keynote speech on leadership by Dr. Tim McMahon, president of McMahon Marketing and a Creighton University associate professor, who teaches leadership, marketing and social media in the College of Business.

“Our team chose the theme, ‘Big Biz in the Big O’ because of Omaha’s wealth of public relations and communications professionals from major agencies and Fortune 500 companies,” said Karen Weber, UNO PRSSA faculty adviser. “Students and professionals can learn best practices from each other during the interactive sessions and through numerous networking opportunities at this conference.”

The cost to attend the three-day conference is only $35 for PRSA Nebraska members until the day of the conference. The registration fee includes the Friday night reception, continental breakfast on Saturday and Sunday and a box lunch on Saturday.

To register, visit or the UNO PRSSA regional conference page on Facebook. Checks should be mailed in care of Karen Weber, UNO PRSSA Faculty Adviser, Arts & Sciences Hall, Room 140, University of Nebraska at Omaha, 6001 Dodge Street, Omaha, NE 68182-0112

For more information, contact: Megan Romero, chapter president at (402) 880-9485 or e-mail

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