Meeting/Event Information

January 2018 monthly program

January 09, 2018
11:30 AM to 1:00 PM
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Today, media and customers are bombarded with an incessant stream of persuasive, informational and educational content. How do PR and communications pros cut through the noise? With science – knowing how your customers are hard-wired to respond. Attendees will learn how science is used to strategize message development and distribution to create high-value outcomes.

Elizabeth Edwards, Founder and President of Volume PR

Elizabeth Edwards is an award-winning leader, communicator, speaker and author. In 2001, she founded Volume PR, the nation’s first agency leveraging psychology and new behavioral science research to design communication, marketing, and public relations campaigns with unmatched precision. Elizabeth, who is a graduate of Pepperdine University, and her team achieve this by implementing PR campaigns developed with a scientific approach for companies ranging from professional services to technology start-ups to Fortune 500 leaders.
Prior to founding Volume PR, Elizabeth worked with Ogilvy Public Relations and The Boeing Company, building technology and consumer brands and supporting Boeing’s Rocketdyne Propulsion & Power brand and International Space Station.
Most recently, Elizabeth and her team were awarded the #1 Agency of the Year and Bronze in Small Business of the Year by the 2017 Best in Biz Awards. 


$20.00 PRSA Members

$30.00 Non-Members

$15.00 Student


PRSA Jan 2018 Presentation

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