Meeting/Event Information

March Monthly Program

March 06, 2018
11:30 AM to 1:00 PM
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Telling Our Story, Building our Organizational Pride

Brand and reputation management efforts are important for all organizations. Typically, these efforts are more pronounced within for-profit organizations, which use branding to build and manage organizational reputation and to sell products. However, government and nonprofit organizations also have brand and reputation obligations that sometimes go unrecognized. Through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced.

Meet Our Presenters

Monique Farmer, APR (PRSA Nebraska Board Member and 2017 PRSA Professional of the Year) is a national award-winning communications professional with 16 years of experience in the field. She currently serves as Director of Communications for Omaha Public Schools. Farmer has also worked as an adjunct professor at the University of Nebraska at Omaha and the University of Nebraska at Lincoln. Her insights into the frameworks and models school districts can use to approach rebranding initiatives were recently included in a study conducted by national researcher Hanover Research. Additionally, Farmer’s research on Crisis Communication was recently published in the peer-reviewed academic publication Newspaper Research Journal.


Kala Morrissey is a national award-winning communications professional with nearly 10 years of experience. She currently serves as Coordinator of Marketing and Visual Communications for Omaha Public Schools. She has spent her professional career developing and enhancing communications in public schools. She currently serves on the Board of the Nebraska School Public Relations Association.



$20.00 Member Ticket

$30.00 Non-Members

$15.00 Student

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