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    November Monthly Program

    November 06, 2018
    11:30 AM - 1:00 PM
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    Anthony’s Steakhouse
    7220 F Street
    Omaha, NE 68127

    Leveraging "Live" to Boost Your Brand

    The copy you post on social media might be clever and the accompanying photo might be compelling, but as Facebook continues to tweak its algorithms, the organic reach of your content is dwindling. Less screen time, less impact. In the face of these diminishing returns, there’s a proven tactic for increasing engagement and reaching more people: livestreaming.

    • Live video content generates six times more engagement than regular videos
    • Facebook Live achieves 10 times more reach than all other types of Facebook content
    • People spend three times more time watching a Facebook Live video on average compared to a video that’s no longer live
    • Eighty-two percent of surveyed adults preferred live video from a brand to social posts.

    Learn how to leverage live video to boost your brand and amplify your messaging strategy. Sarah Weller and Mitch Mattern from Children’s Hospital & Medical Center will discuss the why, how, when, where and who pieces of “going live” — sharing practical advice, creative broadcast ideas, easy-to-use and inexpensive tools and lessons learned.

    Sarah Weller, APR, is a national award-winning, accredited public relations professional with more than 10 years of experience working in media and marketing. She currently serves as Media Relations & Social Media Strategist for Children’s Hospital & Medical Center. Prior to joining Children’s, Sarah managed PR at the Omaha Symphony. A graduate of Northwestern University’s Medill School of Journalism, she started her career in broadcast journalism as an anchor and reporter.

    Mitch Mattern is a national award-winning videographer and editor. He currently serves as Multimedia Coordinator for Children's Hospital & Medical Center in Omaha. Mattern started his career in television broadcasting, working at KARK/KLRT in Little Rock, Arkansas, and KMTV in Omaha. He has been honing his craft as a videographer and storyteller for more than 10 years.


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    $15.00 Student Ticket

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