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    Media Monitoring & Measurement

    June 30, 2020
    12:00 PM - 1:00 PM
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    Media Monitoring & Measurements: Technology and Tools that Help Show Results and Provide Actionable Insights
    Data and outcomes are more important than ever for PR professionals, and in an age when paid, earned, social and owned channels are constantly changing and evolving, keeping track of mentions, placements and stories is a real challenge. In this event generously sponsored by long-time PRSA Nebraska supporter Universal Information Services, learn about the new tools and technology available to public relations, marketing and communication professionals that can help prove both return on investment, and effort.

    Presented by Todd Murphy, CEO, and Cheril Lewis, PR Measurement Director
    Universal Information Services

    A recording of this presentation will be posted to our website and social media channels.

    Thank you Universal Information Services for your generous sponsorship covering all costs for this month's programming.

    Todd's bio:
    Todd has developed the broadcast monitoring, web/social media monitoring, and media measurement services for Universal. Heavily involved with the news monitoring industry associations, Todd has served as president and on the committees of several international media monitoring organizations. Specializing in corporate organization, copyright law, and US legislation affecting the use of media, Todd Murphy is positioned to continue the innovation Universal has enjoyed over the last 100 years. Todd acquired the company in 2016.


    Cheril's bio:

    Cheril Lewis’ broadcasting career began in the most unlikely of places … Okinawa, Japan. She was interviewed one afternoon while in college and, on a lark, asked if the TV station needed any volunteers. They said they could use a weather person who would stick around for at least six months. Two auditions and one meeting later, Cheril was in front of the cameras Monday through Friday night, giving the weather forecast for the island.

    After Japan, she made her way back across the ocean to Mississippi. While there, she anchored daily newscasts at a local station, Northland Cable News, and also made appearances on other TV stations’ breakfast and lunchtime shows.

    Her next broadcasting gig was in Omaha at KVNO, Classical 90.7, where she became the News Director in 2000. While there, she did more than 20 fund drives. Additionally, she anchored several daily newscasts, wrote, produced and delivered the Arts at 8:30, and at the end, hosted a two-hour on-air shift in addition to her other duties.

    After a decade at KVNO, she pursued her Master’s Degree at UNO, but it wasn’t long before the siren song of public radio lured me back. She started working for KIOS in January 2010 as a news anchor, reporter and on-air host.

    Late last year, Cheril took on a new role as Media Insight Director at Universal Information Services. There she helps explain what your media coverage says about your PR efforts.

    And if you listen closely to local radio, you will still hear her voice on various ads, videos and hold messages.


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