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    Social Media, Ethics and the PR Landscape

    September 15, 2020
    12:00 PM - 1:00 PM
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    Social Media continues to transform and disrupt the public relations industry on a daily basis. A million new social media users are born every day and on average, people around the world spend 15 hours a week on social media. This session will introduce the idea of social influence and how ethics play a crucial role in how digital media impacts the way information flows into our society.

    Presented by Jemalyn Griffin, M.A.

    Jemalyn Griffin is an integrated marketing communications industry expert and Advertising and Public Relations Professor of Practice for the College of Journalism and Mass Communications at the University of Nebraska-Lincoln (UNL). She acts as
    Graduate Chair for the college’s professional-oriented online programs and currently serves as the Executive Director of Jacht Advertising Agency in Downtown Lincoln. She is also an Adjunct Professor at Harvard Extension School and Harvard Summer School, teaching Social Media Management courses.

    In 2016, Griffin acted as the Director of Content and Digital Marketing Services at Harvard University’s Division of Continuing Education (DCE) in the Office of Strategic Growth Initiatives, where she managed integrated content and digital marketing strategy across four separate brands in web development, content marketing, and digital advertising.

    Before her time at Harvard University DCE, she also served as the Director of Marketing Communications for the UNL Office of Graduate Studies and the Assistant Director of Recruitment for the Hixson-Lied College of Fine and Performing Arts. Her role in managing an integrated marketing recruitment campaign helped the college earn 6 nationally-recognized awards from American Marketing Association, American Advertising Federation and CASE.

    Griffin’s work in public relations for a few of the largest non-profit organizations in San Diego and New York City gives her dynamic perspective on social media, brand management, marketing production services, and digital storytelling.

    Griffin graduated with her B.A. in Public Relations from San Diego State University and her M.A. in Integrated Media Communications from the University of Nebraska-Lincoln.

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