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    Handling the Haters: Unique Strategies for Responding to Social Media Negativity

    March 16, 2021
    12:00 PM - 1:00 PM
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    Online via Zoom


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    It’s not unusual for organizations to face some negativity on social media, but rude or even hateful comments can cause us to feel frustrated, embarrassed and angry. So how do we handle the haters? Having a plan for how to respond can help us feel better prepared and allow us to take the emotion out of the situation when and if we engage in challenging online discourse. Join PRSA Nebraska as we host a panel discussion with local news personalities and digital media experts on how to manage and respond to social media negativity without becoming consumed by it.

    Panelists

    Gina Dvorak

    Gina Dvorak joined the WOWT newsroom as digital director in 2018. Gina has strong roots in Nebraska, growing up in a multigenerational farm family and graduating from the journalism college at the University of Nebraska – Lincoln. During her two decades of journalistic experience, she moved from editing and design to digital platforms in 2010. She spent much of her career in the Los Angeles area before returning home to Nebraska in 2014.

    Jennifer Griswold

    Jennifer joined the 3 News Now Team in August 2012. In 2020, she shifted to the morning news which allows her more time with her young kids. As a working mom, she aims to cover stories that impact people in our community. Jennifer is honored that this job allows her the opportunity to take part in various community events and fundraisers. Jennifer is an Emmy-award winning journalist who came to KMTV from KSTP in Minneapolis-St. Paul where she worked for more than six years. Jennifer says it’s the day-to-day storytelling that she cherishes the most. “I never take for granted how people are willing to share their triumphs and tragedies, and I consider it an honor to pass along their messages to you.” Jennifer started her broadcast career in her home state of Wisconsin. She co-anchored the No. 1 rated morning show at WAOW in Wausau from 2003 to 2006. She grew up outside Milwaukee and is a 2003 graduate of the University of Wisconsin-Madison. She hopes you don’t fault her for her Badger roots. She still cheers on the Huskers when they're not playing the Badgers.

    Maya Saenz

    Maya Saenz is the Evening Anchor for KMTV 3 News Now in Omaha, Nebraska. She moved there from Denver to join the CBS affiliate station in March 2016. During her time in Omaha, Maya has covered a variety of topics, including politics, education, crime, breaking news, immigration, sports, and feature stories. As the Evening Anchor, Maya presents several hours of news each day and continues covering general assignments out in the field. She’s also written and produced multiple weekly segments called, We’re Open Omaha, Moving Forward, and Cheap Eats, in which she showcases restaurants in the Omaha metro. Maya is passionate about serving her community and is heavily involved with several nonprofits and organizations in the metro. She holds a bachelor's degree in Journalism and Communications from the University of Denver and is a member of the National Association of Hispanic Journalists.

     

    Moderator

    LeAnne Morman

    LeAnne is an independent public relations consultant and serves as the vice president of communications on the PRSA Nebraska Board of Directors. Before moving into PR, LeAnne spent a decade working in television news as a journalist and news manager. 

     

    Tickets

    $10.00 PRSA Nebraska Member Virtual Event Ticket

    $15.00 PRSA Nebraska Guest Virtual Event Ticket

    $5.00 PRSSA Student Virtual Event Ticket