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    PRSA Nebraska January luncheon

    January 07, 2014
    11:30 AM - 1:00 PM
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    Anthony’s Steakhouse
    7220 F Street
    Omaha, NE 68127

    Albers Communications Group worked with Home Instead Senior Care on When Mom Needs You: Helping Adult Children Care for Parents with Alzheimer’s, which recently won Best of Show, as well as the Award of Excellence in the Events and Observances category at the Public Relations Society of America (PRSA), Nebraska chapter Paper Anvil Awards. Earlier this year, the campaign also earned the Silver Anvil Award of Excellence from the national PRSA.

    Erin Albers, the director of local PR and marketing for Home Instead Senior Care, and Tom Albers, president of Albers Communications Group, will discuss how their teams collaborated to build an integrated communications campaign from the ground up.

    They will demonstrate how they utilized the four steps of PR: research, planning, execution and evaluation to generate 615 placements and 33.2 million impressions across print, online, and broadcast media, as well as a total increase of 18,229 Likes on the Remember for Alzheimer’s Facebook page over a four-month period; and how Home Instead was able to use public relations to drive business results. 



    $20.00 Members

    $30.00 Guests

    $15.00 Student

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