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PRSA Nebraska Monthly Newsletter: January 2019 Print

A Note from the President

Welcome to a New Year and a Bright Future of PRSA Nebraska

The Public Relations Society of America – Nebraska Chapter, the professional development and networking organization serving the public relations industry in Nebraska, enters the new year with nearly 175 members.  Our aim is to build capacity of the organization to meet the needs of our members. We are fortunate to have retained a committed board for our chapter and we are welcoming two new board members, LeAnne Morman to communications and Emily Leeper to the PRSSA liaison area. In addition, we appreciate a spirit of strong volunteerism with our committee members.

In 2019, we will capitalize on the extensive research from PRSA National including a focus on the "adaptive professional." This looks at the changing nature and evolution of job roles, making it harder to define public relations and differentiate between PR and marketing. This new brand of communicator is constantly adapting to meet new challenges and opportunities. Another area is membership. It is the lifeblood of the Society and our ability to attract, retain and grow our diverse membership is in direct correlation with our real and perceived value. Our members, from the newest student to our seasoned mentors and everyone in between, are looking for ways to remain competitive and successful in their field. Finally, we look to elevate knowledge through "thought leadership." We want to be your go-to resource for ethics, Accreditation in Public Relations, career information and innovative ideas for success in the communication industry through programming and tools you can use.

This research will be supported on a local and state level through a survey. We are reaching out to members and those who have expressed an interest in PRSA Nebraska by attending events and volunteering on projects. We want to hear from you. Your input is vital in helping PRSA Nebraska serve you to the fullest extent and grow our membership.

We appreciate your efforts in keeping informed by connecting with our social media and watching for the great things to come including our upcoming Gala. We had a record number of entries for the Paper Anvil awards so we are very excited to share all the award winners at the event.

As I begin my term as your PRSA Nebraska president I want to thank Shannon Hilaire for her effective leadership in 2018 and most notably, her success with our newest venture and partnership with ON Brand. (Stay tuned for 2019 ON Brand details.)

Here’s to 2019!

Melodae Morris, APR, SHRM-SCP

2019 PRSA Nebraska President

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2018 Paper Anvil Awards


Purchase your PRSA Nebraska Paper Anvil Awards Gala Tickets

The PRSA Paper Anvil Awards received a record-breaking 189 entries this year! Thank you to everyone who worked so hard to complete an entry. We hope to see all participants and PRSA members at the PRSA Paper Anvil Awards Gala honoring the most compelling submissions.

PRSA Paper Anvil Awards Gala

Wednesday, January 23, 2019

6:00 p.m. Cocktail Hour

7:00 - 9:00 p.m. Awards Presentation

Founders One Nine, 1915 Jackson Street, Omaha, NE 68102

With the purchase of a gala ticket, you will receive a drink ticket (for attendees 21 and older only), a sit-down dinner and an evening of entertainment highlighting the masterful campaigns of 2018. Tickets are available for purchase here.

  • Member: $50 
  • Guest: $60
  • Student: $40
  • Table of 10: $450

Thank you to our PRSA Nebraska 2018 Paper Anvil Awards Gala sponsors, Bozell and Bailey Lauerman PR Practice!

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We want to hear from you!

As a reminder, PRSA Nebraska is seeking feedback to better understand your needs as they pertain to programming, accreditation, membership and more. The data collected will be instrumental in forming our chapter’s strategic plan for 2019 and beyond. Feedback and responses will be kept strictly confidential.

Click here for the member survey.

Click here for the non-member survey.

Be sure to provide your name and email address at the end of the survey to be entered to win one of several prizes:

  •  Two (2) $25 Amazon gift cards, given away during the survey period; and
  •  One (1) PRSA Nebraska Chapter membership ($40 value), given away at the close of the survey.

The survey closes at 11:59PM on Wednesday, January 9, 2019.

Your feedback is important and appreciated!

Thank You,

               Your 2019 PRSA Nebraska Board of Directors

Please contact Amanda Lustgraaf ([email protected] / 402-351-5954) with any questions or concerns.

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Calendar of Events

Please, join us for our February monthly program! 

Diverse Voices: Profiles in Leadership

February 26, 2019, 11:30 a.m. to 1:00 p.m.

Members of UNO's Public Relations Student Society of America (PRSSA) chapter will present to us their entry into the annual Bateman Case Study Competition. This year's challenge revolves around diversity in public relations.

The five members of the UNO PRSSA Bateman Competition team are undergraduate students majoring in Journalism and Media Communications with an emphasis in Public Relations and Advertising. The team is sponsored by the School of Communication within the College of Communication, Fine Arts and Media.

Save the date! March Monthly Luncheon to be held Tuesday, March 26, featuring speakers Mike Smith and Andrew Norman

From his humble beginnings in Imperial, NE, Mike Smith has since founded two non-profits and influenced hundreds of thousands of youth in high schools, universities, and adults in boardrooms nationwide. Mike lives his life as a "professional teenager" that doubles as a motivational speaker, consultant, and ambassador. He’s been featured by multinational companies and organizations like YPO, Special Olympics, Red Bull, State Farm, TD Ameritrade, and Jostens. He’s partnered up with brands that he believes in to catalyze change in schools and businesses across the country. Even professional skateboarder Ryan Sheckler has taken notice of Mike’s drive and shown his support both personally and philanthropically through his Sheckler Foundation.

Alongside Smith will be speaker Andrew Norman, co-founder Rabble Mill, a 501c3 nonprofit formed in 2018 through the merger of The Bay and Hear Nebraska. After years of collaboration between the Smith and Norman who founded the two fast-growing organizations, both dedicated to serving underdogs since 2010 (at-risk youth and families for The Bay; working musicians for Hear Nebraska), the merger created a true 1+1=3 formula, positioning Rabble Mill to have greater impact on its communities — in Nebraska and around the world — through its program divisions, The Bay, Hear Nebraska and Skate for Change. Norman co-authored Smith’s 2017 book, “Legacy vs. Likes.”

Stay tuned for more details! 

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Volunteer Opportunity

Expand Your Service and Network with Pros by Volunteering to Serve on a PRSA Committee

Serving on a PRSA committee is a great way for professionals and students to serve the Chapter, network with fellow professionals and gain valuable experience.  To volunteer for a specific committee, please contact the Board Member directly.

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PRSA Members’ Insight Requested for Student Survey

University of Nebraska–Lincoln's Bateman Competition Team is conducting primary research on behalf of the PRSA Foundation as it is working to address diversity and inclusion in communications professions. This survey of current integrated media communications professionals has been deployed in order to better understand the social issue of diversity and propose a solution.

The survey will take about 10 minutes. All of your answers and information will be confidential. If you include your email at the end of the survey, you will be entered into a gift card drawing. PRSA Member participation in this survey is voluntary and you can choose not to answer any individual question. We value your opinions and responses.

Click here to take the survey

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